The ZONE
The ZONE utilizes heart training technology for efficient results-based results. I designed the logo and branding, as well as each studio space on a limited budget. I wanted the vibe to come off as high energy yet approachable. Since the program’s verbiage discusses athletic-based classes and coaches, I drew inspiration from throwback collegiate football for the overall brand design.
This is an informational one-sheet given to prospective members. I shot the photos while video was also being shot. It was tricky staying out of the camera's way!
Double-Sided One-Week Guest Pass
Single-Sided Rate Sheet
I worked with a partner to paint the whole space, including the arrows, and created custom retail storage. I also designed the apparel shown.
The ZONE's Indoor Cycling Studio