Swivl
Swivl is an EdTech company that creates tools to build reflective routines that educators can adapt to change. Working at Swivl was fast paced. We constantly iterated on ideas, concepts, messaging, and designs.
WEB ADS
Swivl wanted to test the efficacy of paid web ads to increase attendee participation. In order to obtain more clicks and sign-ups, we tested which imagery would be more successful; stock photos or presenter headshots. We hypothesizd that the stock photos would be more attention-getting, but we were proven wrong. Analytics showed that the versions with the presenter headshots were far more successful than the stock photos. In the end, we still designed different versions of the webinar ads to appeal to different viewers.
Test 1: Stock Photo
Test 2: Presenter Headshots
Test 1: Stock Photo
Test 2: Presenter Headshots
Here are general web ads used to promote key marketing campaign messaging. The design was specific to each campaign.
WEBSITE
It was my responsibility to design landing pages according to strict brand guidelines. I started with wireframes first, and that helped the marketing team develop impactful website copy that fit in the allotted space. My landing pages boosted reading time on the website, as well as increased signups for webinars and consultations.
Homepage
Marketing focus landing page
Professional learning landing page